Privacy Policy

1. Controller

2. General Information

We take the protection of personal data seriously. We process personal data only where this is necessary to operate this website, communicate with visitors, respond to enquiries, analyse website performance, improve our digital presence, or comply with legal obligations.

Personal data means any information relating to an identified or identifiable natural person, such as a name, email address, IP address, online identifier, or the content of a message sent to us.

3. Website Hosting and Server Log Files

When you visit this website, technical information may automatically be processed by our hosting provider. This may include:

• IP address
• date and time of access
• requested page or file
• referrer URL
• browser type and version
• operating system
• amount of data transferred
• access status / HTTP status code

This processing is necessary to deliver the website, ensure technical stability, detect errors, and protect the website against misuse or attacks.

Server log files are stored only for as long as technically necessary and are deleted or anonymised afterwards, unless further retention is required for security reasons or legal obligations.

4. Contact by Email

If you contact us by email, we process the personal data you provide, such as your name, email address, company, and message content.

We use this data only to respond to your enquiry, communicate with you, and, where applicable, prepare or perform a business relationship.

We retain email correspondence for as long as necessary to handle the enquiry and, where applicable, in accordance with statutory retention obligations.

5. Google Analytics

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics helps us understand how visitors use our website, which pages are visited, how users interact with the site, and how we can improve the website's content, structure, usability, and performance.

Google Analytics may process information such as:

• pages visited
• interactions with the website
• approximate location
• browser and device information
• referrer URL
• date and time of visit
• usage data and online identifiers

Google Analytics uses cookies or similar technologies only if you have given your consent. We do not load Google Analytics before consent has been granted.

You may withdraw your consent at any time with effect for the future by changing your cookie settings on this website.

According to Google, Google Analytics 4 does not log or store IP addresses. Google Analytics data retention settings can be configured in the Google Analytics account.

Data may be processed by Google Ireland Limited and, where applicable, by other Google entities. In the event of data transfers to countries outside the EU/EEA, Google relies on appropriate transfer mechanisms, such as the EU-U.S. Data Privacy Framework and/or Standard Contractual Clauses.

6. Google Search Console

We use Google Search Console, a service provided by Google, to monitor and improve the visibility, indexing, and technical performance of this website in Google Search.

Google Search Console provides us with information such as search queries, impressions, clicks, average rankings, indexing status, crawl errors, and technical search performance.

Google Search Console does not place cookies on visitors through this website. The data available to us in Google Search Console is provided in aggregated or limited form. According to Google, not all search analytics data is shown in order to protect user privacy.

7. Cookies and Consent

This website may use technically necessary cookies or comparable technologies that are required for the basic functionality, security, or delivery of the website.

Analytics cookies and similar technologies, including Google Analytics, are used only with your consent.

You can accept, reject, or change your analytics consent at any time through the cookie settings on this website.

8. No Other Tracking or Marketing Tools

We currently do not use newsletter tracking, advertising pixels, remarketing tags, CRM tracking, embedded YouTube videos, Google Maps, HubSpot, Calendly, LinkedIn Insight Tag, Meta Pixel, or other social media tracking pixels on this website.

If such tools are introduced in the future, this Privacy Policy will be updated accordingly and, where required, consent will be requested before such tools are used.

9. External Links

This website may contain links to external websites. We are not responsible for the privacy practices or content of those external websites. The respective privacy policies of the external providers apply.

10. Fonts, Images and Assets

Where possible, fonts, images, logos, and design assets are hosted locally as part of this website.

If third-party services are used to load fonts, media, scripts, or other assets, personal data such as the visitor's IP address may be transmitted to the respective third-party provider. In that case, this Privacy Policy must be updated accordingly.

11. Recipients of Personal Data

Personal data may be processed by technical service providers that support us in operating this website, hosting infrastructure, email communication, analytics, or IT security.

Where required, such providers act as processors under Article 28 GDPR and are contractually bound to process personal data only according to our instructions.

12. International Data Transfers

We aim to use service providers based in the European Union or the European Economic Area where possible.

If personal data is transferred to countries outside the EU or EEA, such transfer will take place only where an appropriate legal basis exists, such as an adequacy decision by the European Commission, certification under the EU-U.S. Data Privacy Framework, or Standard Contractual Clauses.

13. Retention

We process and store personal data only for as long as necessary for the respective purpose.

Data may be retained longer where statutory retention obligations apply or where retention is necessary for the establishment, exercise, or defence of legal claims.

Google Analytics retention periods are configured in the Google Analytics account.

14. Your Rights

Under the GDPR, you have the following rights, subject to the applicable legal requirements:

• right of access
• right to rectification
• right to erasure
• right to restriction of processing
• right to data portability
• right to object to processing based on legitimate interests
• right to withdraw consent at any time, where processing is based on consent

To exercise your rights, please contact us at: ufranke@acronym.com

15. Right to Lodge a Complaint

You also have the right to lodge a complaint with a data protection supervisory authority.

The supervisory authority responsible for Berlin is:

Email: mailbox@datenschutz-berlin.de

16. Data Security

We use appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

Please note that communication by email may have security gaps. If you send confidential information, you should consider using appropriate encryption.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technical setup, analytics configuration, or legal requirements.